Wir haben uns in den letzten Wochen mit dem Thema User Growth beschäftigt und wollen Euch nun unsere wertvollen Internet Ressourcen zum Thema User Growth / Growth Hacking zur Verfügung stellen.
Top Links zu den Internet Ressourcen für User Growth
Growth Hacking or Lean Marketing for Startups by Mattan Griffel
Sehr aufschlussreiche Präsentation mit 123 Slides.
Startup Metrics by Dave McClure
Dave McClure – Startup Metrics For Pirates @ Techaviv
Dave McClure: Dave is a venture capitalist & founding partner at 500startups, an internet startup seed fund and incubator program in Mountain View, CA. He likes to hang out with entrepreneurs, and occasionally invest in startups foolish enough to let him. He has been an investor in over 250 companies including Mint.com, Twilio, Wildfire Interactive, SendGrid, TaskRabbit, SlideShare, Mashery, CreditKarma, KISSmetrics, and MakerBot, among others.
Dave has been geeking out in Silicon Valley for over twenty years, and has worked with companies such as PayPal, Founders Fund, Facebook, LinkedIn, Twilio, Mint.com, Simply Hired, O’Reilly Media, Intel, & Microsoft. Years ago he used to do real work like coding or marketing or running conferences, but these days he mostly does useless stuff like sending lots of email, blogging, and hanging out on Facebook and Twitter.
The Big Picture of CRO by Rand Fishkin Moz
The much anticipated presentation from Rand Fishkin on Conversion Rate Optimization. Download the slide deck here: http://bit.ly/bigpicturecro
Rand Fishkin Moz: Rand Fishkin uses the ludicrous title, Wizard of Moz. He co-authored/co-founded the Art of SEO, Inbound.org, and Moz (he clearly likes doing stuff with other people). Rand’s an addict of all things content, search, & social on the web, from his multiple blogs to Twitter, Google+, Facebook, LinkedIn, and FourSquare. In his minuscule spare time, Rand enjoys the company of his amazing wife, Geraldine, whose serendipitous travel blog chronicles their journeys.
Behavior by design by Nir Eyal
Nir Eyal: Nir Eyal is an American author, educator, and entrepreneur. In addition to his personal blog, NirAndFar.com, he is a frequent contributing writer for Forbes, TechCrunch, and Psychology Today – writing about the intersection of psychology, technology, and business. Nir frequently writes about how technology shapes user behavior by creating new habits.
Happy User – Building A Great Software Business by Dharmesh Shah
Dharmesh Shah: Dharmesh is obsessed by code and making customers happy. In this talk at Business of Software 2010, Dharmesh talks about why venture capital is neither necessary, not evil, how value is created, why user experience is EVERYTHING and how Hubspot developed its key metric, the ‚CHI. – Customer Happiness Index. Join us at Business of Software 2011, 24-26th October. Heading for another sell out – over 2/3 of seats sold by June 1st 2011. http://www.businessofsoftware.org